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The King Loves Us Museum (Chalermprakiat Building 5, 1st floor)

Zone 1

The Royal Ploughing Ceremony

A traditional ceremony to honors the bond between the King, the government, and the farmers and to emphasize the importance of agriculture in Thai society. In addition, to give moral support to the farmers who sustain the country. and to mark the beginning of the rice growing season of each year.

The Royal Ploughing Ceremony

Zone 2

3D Theatre (8 animations)


Zone 3

3) 23 royal principle : The Path to Success

  • Systematic Data Gathering

When His Majesty King Rama IX initiated any project, he first studied relevant documents and maps extensively and systematically. He also consulted officials, academic staff and people in the area to obtain the most accurate picture of the situation in order to provide appropriate assistance to meet people’s needs in a timely manner.

  • Dynamism from within

Community development must focus on preparing the people and families in the target community for development before they interact with the outside world. Bringing in funds and ideas, before people have had sufficient opportunity to prepare for change, may find them unable to adapt or cope with changing trends and potentially lead to the collapse of the community.

  • Start to tackle a small point of a problem (micro focused)

His Majesty King Rama IX always looked at the overall context of a problem (macro), but his solutions started from a small point (micro) overlooked by most people.  “….If we have a headache, we are not able to think of anything. So we must fix the headache first ... It doesn't actually solve the real cause of the symptoms. But we must eliminate the headache so that we are able to think.”

  • Work Step by Step

“…….Country development needs to be achieved in sequential steps. The basic principle is that subsistence needs of most people in the country must first be met by utilizing all means and equipment appropriately and economically to form a sound foundation. Once we have a solid foundation, we then gradually develop prosperity and the higher economic status in the next step. Focusing only on creating wealth and hastily raising the economy without action plans in tune with the state of the country and the people, will cause disparities and inequities.”

  • Geosocial-Based Development

“……..Development must be consistent with the geographical and social context including the tradition and characteristics of the community. We can't force people to change way of thinking. When we assist or advise people, we should not force them to think the way we do.  But we must find out what they really need before we explain and help them to understand the principles of development- and that will be of great benefit for all….”

  • Whole Picture (holistic)

When His Majesty King Rama IX initiated any new project, he looked at things in a very systematic and integrated way. He understood the dynamics and dimensions of every issue before proposing a solution or options to pursue.

  • Do not stick to the Textbooks

His Majesty King Rama IX’ s principles of work aim to ensure that developments are mutually beneficial and aligned with natural and environmental conditions as well as social conditions and social or community psychology. Development work should not be tied rigidly to academic books or technology unsuitable for practical, real-life conditions. That is "do not stick to texts."

  • Economy, Simplicity Maximum Benefit

His Majesty King Rama IX’ s principles of solving problems efficiently and economically include using simple technology, materials and resources that are available locally so that the people themselves are able to achieve solutions. As one of the royal saying proclaimed "...plant forests without planting, and let nature take its own course, allowing the forest to grow naturally so as to save cost.

  • Simplifying complex matters (make it easy)

His Majesty King Rama IX invented, adapted, improved and modified country development works so they could be easily implemented. And most importantly, this was always in line with living conditions, the overall ecosystem as well as the social conditions of the particular community.  He solved the problem by applying laws of nature, simplifying difficult and complex issues. The term "make it easy" is therefore an important principle of country development through various royal initiative projects.


Zone 4



Zone 5

Zone 6 THE ROYAL PROJECTS 


Chitralada Project  












Zone 7

Zone 8

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